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Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field.

Marketing. --- Scholars.

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“Demossier’s engrossing analysis of Burgundy—the wine, the place, the brand—should be imbibed (pun intended!) on many levels—and slowly, for best appreciation.”—foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy’s listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.

Wine and wine making --- Terroir --- Wine industry --- Vintners --- Burgundy wine. --- agriculture. --- anthropological. --- anthropology. --- burgundian model. --- burgundy wines. --- ethnographic analysis. --- european studies. --- food and wine. --- food scholars. --- food science. --- food studies. --- geographies of heritage. --- geography. --- global anthropology. --- social anthropology. --- social science. --- terroir ideology. --- terroir. --- vineyards. --- wine growers. --- wine making. --- wine. --- winemaking. --- winescape.

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Cambridge University has and continues to be one of the most important centres for economics. With nine chapters on themes in Cambridge economics and over 40 chapters on the lives and work of Cambridge economists, this volume shows how economics became established at the university, how it produced some of the world's best-known economists, including John Maynard Keynes and Alfred Marshall, plus Nobel Prize winners, such as Richard Stone and James Mirrlees, and how it remains a global force for the very best in teaching and research in economics. With original contributions from a stellar cast, this volume provides economists – especially those interested in macroeconomics and the history of economic thought – with the first in-depth analysis of Cambridge economics.

Economic schools --- Neoclassical school of economics --- Economists - England - Cambridge --- Schools of economics - England - Cambridge --- Economics - Study and teaching - Englang - Cambridge --- Economics. --- Management science. --- Economics, general. --- University of Cambridge. --- England --- Quantitative business analysis --- Management --- Problem solving --- Operations research --- Statistical decision --- Economic theory --- Political economy --- Social sciences --- Economic man --- Academia Cantabrigiensis --- Cambridge. --- Chancellor, Masters, and Scholars of the University of Cambridge --- Chien-chʻiao ta hsüeh --- Jianqiao da xue --- Kambrija Yeke Surġaġuli --- Kembridzhiĭn Ikh Surguulʹ --- Universität Cambridge --- Ying-kuo Chien-chʻiao ta hsüeh --- Cambridge --- Kembridzhskiĭ Universitet --- Economists --- Schools of economics --- Economics